Creative Strategy
SouthState College Football
Date: 2023 Agency: Sagepath Inc. Role: Group Creative Director
As part of SouthState’s continued growth, we created a story specifically designed for college football season to help increase brand awareness in their Southeast footprint.
The COncept: A Hero’s Journey
Everyone has a different financial journey, and SouthState sees the hero in every customer working toward their goals.
Storyboard frames created with MidJourney A.I.
+13M Impressions
Which resulted in an 8.5% lift in brand awareness.
*Aug-Dec 2023
94.7% Completion Rate
*Benchmark of 70%