Web Design
Shaw Floors Color Speaks
Date: Apr 2019 Agency: Sagepath Inc. Role: ACD / Art Director
Shaw Floors redesigned its in-store carpet swatch display and wanted to create an online experience that could represent their physical display in a compelling and engaging way while overcoming the tactile limitations of the digital space.
Every Color Tells A Story
We transformed the physical swatches into interactive cards that tell the story behind every color’s unique name with imagery, videos and detailed descriptions that inspired users throughout their flooring buying journey.
